Becoming familiar with the science of food aesthetics is like learning feng shui for the palate. Although it would surprise many in our gluttonous western world to know it, enjoyment of food is not just about getting full. There are many aspects to the enjoyment of food besides how hearty it is. Scientists, chefs and marketers have all long ago realized the value of making food look good, as well as smell good and taste good.
Researchers have done tests with subjects being blindfolded and given food to taste. It was noted by the subjects by not being able to first see the food they were about to eat, it made it less appetizing, and even, less tasty. Therefore, the appearance of food is just as important as taste, smell and texture. continue reading »