Ask any person who buys a diet soda what their reason is for doing so and they will most naturally tell you to reduce weight or stay thin. Well that is the reason diet sodas were invented after all, zero calories and of course zero guilt has led millions to use them as an alternative to their calorie laced rivals.

But a new study is finding out that just because a soda has zero calories doesn’t mean it is helping with weight loss. In fact according to Sharon Fowler who is an epidemiologist at the University of Texas, it might be doing just the opposite (increasing weight). continue reading »